One of the largest & most reputable surf shops in NSW Australia. With their storefront right at the heart of Bondi Junction this project was an absolute pleasure to be a part of during my time in Australia. The shop itself had an existing WordPress website which was running an ecommerce platform however the website wasn’t too enticing & conversion rates were suffering.
During my many chats with the guys at Surf Culture, online retail wasn’t the main aspect they wanted to concentrate on. They loved the shop more than anything & that is what got them the most sales.
The website is predominately used to advertise new products they stock in-store & news on events within Bondi. A shopping system still remained on the website, in case visitors were still enticed to order online.
May 21, 2015